Department of fashion design and merchandising vcu bulletin. Students are expected to put class attendance and study time above. Fashion design arts122 color theory 3 fash2 sewing techniques ii 3 fash215 fashion illustration 3 fashion merchandising fash2 buying and merchandise math psyc106 3 mrkt101 introduction to marketing 3 mrkt111 fundamentals of retailing 3 total credits required for degree. Family and consumer science facsprograms stimulate students to manage the challenges of living and working in a diverse global society. The role of merchandiser is very crucial and demanding in fashion industry. A series of articles on fashion merchandising by vasant kothari 2. Development of econtent for fashion design and technology project investigator. Visual merchandising in fashion retailing an introduction. Because it is also everchanging, we have developed fashion merchandising. Studies basic proportions of the fashion figure, garment details and terminology, and principles of color. Enrollment is restricted to fashion merchandising majors.
Astronomy, biology, geology, chemistry, physics, or psychology or nutrition and food science subjects for cognate courses include. Merchandising takes place at both retail and wholesale levels. Fashion merchandising management fashion merchandising management equips students with the knowledge and skills required to compete in todays international marketplace. Arts ar 115 introduction to cad software for fashion designers 2 credits. You will learn the definition of fashion marketing, the purpose of fashion marketing and how to develop a marketing concept. Visual merchandising is a field that began as display, where the sole focus was to create visual. Article pdf available in journal of governance and regulation print 44 october 2015 with 2,811 reads. The fashion industry is therefore a hugely important sector for texti les, since.
A successful merchant is one who can effectively and profitably blend the five rights of merchandising. The fashion business continues to evolve as retailers create new roles within the industry. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well. Fashion merchandising bs students may fulfill science credit hours from the following subjects. Ps 1503 introduction to fashion merchandising acalog acms. Different types of merchandising in fashion industry can be described in following way.
Objects of merchandising merchandising denotes all the planned activities to execute and dispatch the merchandise on time, taking into consideration of the 4 rs to replenish the customer. An introduction, fifth edition, to provide a structured learning process to help students discover the innovation and challenges of todays fashion business. Introduction to fashion merchandising the delmar fashion rath, patricia, peterson, jacqueline, greensley, phyllis, gill, penny on. Introduction of merchandisermerchandising objects of. Accounting, finance, business administration, marketing or management fashion merchandising. This fashion merchandising guide is one of a series of interrelated program resource. Download fulltext pdf merchandising article pdf available in european journal of marketing 1867.
Youll also learn what it means when marketers talk about. The scope of visual merchandising vm plays a much greater part in the product management process in some retail stores than in others. Fashion merchandising management retail merchandising is the organization of merchandise in an appealing way to get shoppers who come to a brick and mortar retail store to be engaged and inspired to purchase more product than they initially thought they would. Index 1 introduction 2 function of production merchandiser 3 communication 4 coordination 5 product development 6 importance of sampling 7 tech pack 8 consumption 9 costing 10 sourcing 11 time and action calendar 12 pre production. Fashion and home furnishings have always devoted considerable resources to display.
Fashion merchandising grade wayne state university. Fall full sem, full sem online spring full sem, full sem online a study of the fashion merchandising industry, including careers in design, manufacturing, wholesaling, promotion, and retailing, including wellknown designers, manufacturers, promotion media and apparel and accessory retail institutions. The merchandising concentration will help you refine your fashion retail, merchandising, and entrepreneurial skills as you gain expertise in business strategy, consumer behavior, and management. Vasant r kothari, joint director, national institute of fashion and technology, sanket joshi, mift, nift bangalore. Fashion merchandising management aas degree program merchandising in fashion industry can be described in following way. The fashion business is exciting, stimulating, fascinating. Describe the role of planning and fashion forecast in meeting challenges of apparel business.
Introduction to fashion merchandising textile today. Merchandiser meets the buyers and collects the details of their requirements etc. This course will introduce the student to the fashion industry including the fundamentals of fashion marketing, types of businesses involved in the industry, and the array of career opportunities available in fashion marketing. Visual merchandising guidelines for practical implementation. The fashion design concentration leads to a bachelor of fine arts degree and the fashion merchandising concentration leads to a bachelor of arts degree. Every retail store has its own line of merchandise to offer to the customers.
Fashion merchandising students study the entire fashion. Introduction to fashion and dressrelated theories, culture and identity concepts, and social justice concepts and issues in regards to dress, appearance, and fashion in the fashion industry. Learn more about what fashion merchandisers do and how to become a fashion. This fashion buying course will help you to make that leap forward into the fast paced world of fashion retail. Introduction to fashion merchandising degree program at the university of memphis slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. A series of articles on fashion merchandising by vasant kothari. Fashion design, fashion merchandising or prefashion design and merchandising major. You will learn all about what a buyer and merchandiser actually do and the everyday challenges that you will be faced with at all levels of the market.
Merchandise which should appeal to a large number of. Fashion design, fashion merchandising or pre fashion design and merchandising major. Index 1 introduction 2 function of production merchandiser 3. Merchandising types and examples reflektion resources. The role of merchandiser is very crucial and demanding. Our unique focus is on families, work and their interrelationships. Fashion merchandising free download as powerpoint presentation. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and designall critical aspects of. Introduction to fashion merchandising the delmar fashion. This site is dedicated to helping the colorado facs teachers keep updated on relevant issues dealing with career and technical education across the united states. Career exploration in the fashion industry series no. The fashion industry program series includes five separate guides.
Alessandro segalini izmir university of economics, faculty of fine arts and design department of visual communication design spring 2012, gd 494 introduction fashion stores are dressed to call customers, and visual merchandising plays a major role in that. Retail merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. This document is all about fashion merchandising in apparel industry. They depend on the wants of the consumers their needs which are influenced are fashion, wh ich in turn is influenced by culture culture is defined from time to time so fashion changes and thus needs to costumer change this is a vicious cycle and someone needs to manage the process well. Jul 27, 2008 introduction to fashion merchandising degree program at the university of memphis slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Destination page number search scope search text search scope search text. Analysis of the business of fashion how it is conceived marketed and sold. Fashion merchandising is the study of the selection, management and selling of fashion products. Intro to fashion merchandising linkedin slideshare. Apparel merchandising unit 1 introduction to apparel merchandising quadrant 1 etext learning objectives the learning objectives of this unit are to. Feb 26, 2015 family and consumer science facsprograms stimulate students to manage the challenges of living and working in a diverse global society. Learn from a fashion industry expert all about the subject of fashion marketing. Fdm 40291 applied principles in fashion merchandising wic 3 fashion design, and merchandising upperdivision electives fdm 30000 or 40000 level 3 minor coursework and general electives 7 credit hours minimum total credit hours. For fashion merchandising management and textile development and marketing students.
Fashion merchandising if a fastpaced, everchanging work environment that blends creativity with business appeals to you, consider a career in fashion merchandising. The department of fashion design and merchandising offers two programs. In retailing, the management decis ions are very complex. By learning about demographics and psychographics you will be able to build a consumer profile, the key to creating your brand. Topics include the evolution of fashion, the consumer s interaction with the market, production and acquisition of raw materials, an introduction to the textile industry, an overview of fashion accessories, and the buying and selling functions within the field of fashion merchandising. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Some separate the term fashion merchandising from apparel merchandising. This course introduces new technologies and industry. Ps 1503 introduction to fashion merchandising credits. Introduction to fashion buying and merchandising online. Merchandising includes all of the activities necessary to buy and sell merchandise at a profit.
To them, fashion merchandising refers to more highpriced, trendsetting products. In todays fashion retailing business, visual merchandising plays an important role to bring shoppers inside the store and make them a purchase clothes. Overview of important resources, companies and personnel who impact the industry. This course addresses knowledge and skills related to design, production, acquisition, and distribution in the fashion, textile. Fashion merchandising is the combination of the processes that a new fashion item must go through to be available in mass quantities to the. Fashion merchandising is the strategic analysis, marketing, management, and distribution of fashion products in order to maximize profits. As such, fashion merchandising involves all marketingrelated activitiesfrom building relationships with brands and designers to promoting and selling an array of clothing and accessories.